MIS Solutions was founded 25 years ago as the result of a simple observation. We noticed that small businesses needed full-service IT support, but the options were limited. Over the last 25 years, we have grown, faced new challenges and have had the privilege of serving countless businesses across the Atlanta Metropolitan Area.
In 2020, we worked on tightening up and refreshing our brand. A few of our new improvements that you may have noticed are a new subtle execution of our logo, updated core values and a brand new tagline.
The Why Behind Our Brand Refresh:
We have always had a “why” behind everything that we do at MIS. This is what allows us to perform with excellence and help businesses grow and reach their goals every day.
With that being said, the reason for our recent brand refresh is directly correlated to one of our new core values – grow. As our business continues to grow, we want to continually improve and communicate with our customers in the best way possible. It was time for a few things in our branding to grow with us.
Our New Core Purpose
As we reflected on the last 25 years of business, we wanted to create a refreshed core purpose with a customer-centric focus. Our core purpose is to make technology work for you. You, our clients, are the reason we do what we do every day, and our mission is to empower you with the tools you need to effectively run and grow your business. It can be frustrating when technology doesn’t work, and our job is to make it work.
Why We Exist:
We believe people make technology work. People is one of our main focuses at MIS. We speak human, and we know that we are here to serve. In order for your technology to work, you need a responsive team ready to help. That’s why we exist.
Our Refreshed Logo:
The new rendition of our logo was created to be more representative of our brand. Our new logo has an updated font to give it a more traditional, simplistic look. We wanted the change to better convey reliability and trust.
Our Updated Values:
While we had values that were core to our business, we knew they could also be refreshed. These new core values were turned into action verbs that we want to live out every day, not only in the workplace but in our personal lives as well. Here are our updated values and what they mean to us:
- Grow: We are always learning and increasing our [personal] capacity.
- Lead: We take responsibility and face adversity head-on.
- Serve: We love people and are always willing to help.
- Do: We get it done and do it with passion, fully delivering on our word.
Our New Tagline:
And lastly, we updated our tagline to “Make IT Possible.” Our goal as a company is to make IT possible for your business, both “IT” for technology and “it” for anything that you may need, so you can focus on what you’re good at. We’re here to help you achieve your goals and grow as a business. We’re happy to partner with you on your journey and do whatever it takes to make that possible.
Here’s to a new year full of new opportunities, growth and continual improvement. To learn more about who we are at MIS, click here.