Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots of your daily life.

A game designer sees a moving 3-D image of a living, breathing, mace-wielding ogre – on her desk. She flicks a finger and he turns from side to side, giving her a full view of his outfit and weapons belt.

An architect looks up at the ceiling in a building he’s just designed.