Is Your IT Services Provider in Atlanta Just a Reseller with No Proprietary Technology?

If your business wants to survive in the digital age, you need to work with an IT services provider in Atlanta that you can depend on. The provider needs to not only encompass a wealth of technical skills; the firm must also be knowledgeable about your network. Unfortunately, the IT industry is swamped with glorified resellers posing as gurus, so you need to be very selective.

Marketers vs IT Providers

The core of these resellers of IT is more about marketing than technology. All they mostly care about is signing businesses up and taking money, and then, they simply buy an array of services from “white label” providers that allow any marketing company to brand as their own business. In other words, the model is based on a generic IT firm that serves many different companies that take credit for the services.

On the surface, it sounds like a business opportunity that allows anyone — even without technical skills or knowledge — to become an IT firm. The concept works only to the degree that many technical issues can be resolved remotely. But what about local issues such as replacing hardware? The white label model isn’t really helpful when it comes to on-premises services — unless they have a local office, which usually isn’t the case. Many times resellers don’t have any solutions for this scenario, so you are forced to find another vendor.

Knowing Who You’re Dealing With

Don’t be duped by resellers that paint themselves as full-service providers that can solve all your needs. Most of these companies are just taking advantage of the fact that many business decision makers don’t know how to ask the right questions about IT services. Never assume that any IT firm hires knowledgeable and skilled employees since many times resellers posing as tech support companies do not know much about what they’re selling.

Before you sign with any IT services provider in Atlanta, make sure you know who is really providing the technical work. It’s in your best interest to read the legal terms carefully and avoid white label services that are based in some other region. Demand that all IT support must be performed directly by the provider or their direct employees.

The way to make sure you don’t fall into the reseller trap is to research providers before you even call them. Check out their website to get a sense if they’re local or national, and then make them prove they are experts. Ask questions and listen for clear, definitive answers. If they don’t know much about Atlanta, consider them irrelevant.

Questions To Ask an IT Provider

Are you just a reseller or an actual IT business?
Where are you based and do you have a local office?
How long have you been in business?
Do you have certified technicians?
Are you confident your team can solve a wide variety of issues?
How soon are you able to respond to a serious technical problem?
What is the estimated downtime per issue?


The next time you’re in the market for IT services in Atlanta, make sure you ask the right questions so that you’re not stuck with a reseller that doesn’t know much about tech. Contact us at MIS Solutions to learn more about how we can provide fast, friendly, local service to improve your business.

Schedule a free 15-minute discovery call
We’ll discuss your IT requirements and assess whether we’re the right fit for you.


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