How to make the most of your CRM

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Productivity tip: email automation

Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.