Web-page bookmarking days are over. In the Google age, you go to Google, type in the keywords, and get a list of websites with a summary that helps you decide which way to go. Generally, finding what you are looking for is quite easy; however, many good websites may be obscured by the multitude of search results. So, how could you make your search results more relevant? Well, here are three ways that could greatly help you refine and hugely improve your Google searches.
1. Exclude specific terms and keep out the listings that you don’t want.
Insert a minus sign before the keywords: the search engine will eliminate all the sites that do not contain those keywords from the search results. For example, if you want to search for carpets but don’t want the carpet cleaning websites to show up, the search term that you use should be “carpet –cleaning”.
2. Use wildcard ‘*’ to specify placeholders for a variety of keyword possibilities.
You use the wildcard character ‘*’ to specify that any word could come in its place. For example, you enter the search term ‘carpet * services’ to specify that you are looking for websites which provide some kind of carpet services. This search will produce results which contain words such as ‘carpet cleaning services’, ‘carpet stretching services’ etc.
3. Use the ‘site:’ keyword to get results only from a particular website.
Many websites offer a search feature that allows you to search within their sites, but not many of them can do a better job at indexing a site than Google. To get search results only from a particular website, use the ‘site:’ keyword, as in this example: ‘playoffs site:www.nhl.com’ will get results for the playoffs only from the NHL website. Notice that there is no space after the ‘site:’ keyword.