When your business started, IT services in Atlanta might have been the furthest thing from your mind. That occurs regularly for startups and it isn’t even a bad thing. Getting up and running takes a lot of effort. Time is of the essence and it is important to get going with whatever you have. Unfortunately, some companies get caught up in their forward momentum. Trying to find the time to go back and build infrastructure is time-consuming. For a booming business, it can be a low priority. This hurts your company and puts you at a disadvantage as your company continues to grow.
What is Sales Collateral?
Sales and marketing collateral is the support for your sales staff. It includes the marketing brochures, visual aids, and web content that you use to sell your products and services. It also includes information packages on the company, the products, and the founders. These are key pieces of information that are used to market your company. All of these documents take time and effort to put together, and for many startups, end up on the bottom of the to-do list. While this is okay for a company just getting off the ground, finding the time to get this together is critical. It is time sensitive, so sooner is better than later.
Key Factors in Designing Sales Collateral
There is a lot of documentation that you need to be well-equipped when it comes to sales collateral. This documentation is your company’s face. It is important they all carry a consistent message. To keep your material in line with your company’s image, here are a few things to keep in mind:
- Your logo – All of your sales collateral needs to have your company’s logo on it. It needs to be prominent, as your logo is such a critical part of branding.
- Consistent fonts – Fonts change the look and feel of documentations drastically. It is important that everything from brochures to web content created by IT services in Atlanta match in look and feel.
- Supporting of your mission statement – All of your communication needs to follow the message in your mission statement. Your sales collateral is your face to prospective and current clients. It is important that it follows the same attitude put forth in your mission statement.
- Type of collateral – There are a lot of options for sales collateral. From high-level introductions to detailed white papers, finding the document format that gets you the best results depends on the situation. When you are looking at generating leads, the high-level document is all your prospective client is likely to read. Greater detail is needed in your marketing collateral when you are further down the sales pipe.
You need to make sure that your sales collateral is helping to sell your company’s products and services. The IT services in Atlanta that you use can help you pull this all together. At MIS Solutions, Inc., we strive to build a website the matches your corporate appearance and the unique selling points your company offers. To learn more, contact us today.